HCP Direct

The Grovery’s strategic approach to marketing considers the unique circumstances, challenges and day-to-day tasks that all healthcare practitioners (HCPs) experience and crafts communications plans that reach them when they will be most open to our messages.

Through HCP Direct, we emphasize the clear benefits for the healthcare practitioner to engage with your brand, product or service. Your brand messaging is presented through channels that build trust with this critical, hard-to-reach audience.

HCP Direct Strategic Tactics

PERSONA DEVELOPMENT

Personas help us develop more effective communication strategies that resonate with your target audience. In addition, marketing personas help align your organization’s marketing efforts across various channels, helping improve the effectiveness of campaigns and boosting ROI.

BEHAVIORAL TARGETING

The Grovery’s Digital Marketers leverage this powerful tool for improving clicks and sales. Using this tech, we are able to identify potential HCP-advocates, which allows for more efficient targeting and can help identify new opportunities for brand growth.

MESSAGING MATRICES

Based on our findings from The Grovery Greenhouse™ workshop, our strategic marketers build messages that are specifically designed to move customers through the decision journey, generating awareness, deepening consideration for increased engagements that lead to conversion and sales.

GEO-FENCING

The Grovery team can deliver customized ads and communications to HCPs in a specific location. This allows us to reach your target audiences within a smaller area and do so with greater accuracy, providing higher conversion rates and greater value for your marketing investment.

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